 Leda Dederich is a technology strategist who has been managing online campaigns and Web sites for the nonprofit and political sector since 1995.
As an online producer, consultant, and trainer, she has helped countless organizations effectively harness the power of the Internet to meet their goals. With experience in all areas of the Web development process, she advocates for the vital intersection of innovative tools, enterprise class technology standards, relevant information, offline integration and social justice values.
A staunch believer in the interplay between the virtual and physical realms, her experience as an on-the-ground organizer strongly influences her work.
Leda founded ScoutSeven and dotOrganize to address the growing need for online capacity building support in the nonprofit, social change sector.
Projects include managing the complete redesign and implementation of the online and interactive strategy for the American Association for Justice, working with start-up Green for All to develop and execute their online strategy, collaborating with the Israeli-based Agenda to deliver trainings to Israeli and Palestinian social change organizations, serving as Online Campaign Manager
for California gubernatorial candidate Arianna Huffington, and implementing the 2004 online campaign strategy for the League of Young Voters.
Through 2002, Leda served as Online Director for the Independent
Media Institute. In this capacity, she managed all of IMI’s
online initiatives, including the design, development and day-to-day
operations of the award-winning AlterNet.org,
an online magazine for independent journalism. She has also worked
as a graphic design instructor, media strategist, and community
organizer.
Leda serves on the board of the Communications Leadership Institute, and on advisory boards for Green for All, Social Signal, and the Rockwood Leadership Institute.
In other areas, she sings, has written for UTNE Magazine, and formerly co-directed an alternative theatre space in San Francisco.
Leda holds an honors degree in Comparative Literature from the
University of California at Berkeley. She resides in Oakland, California.
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